Website optimization is a much bandied about term that seems like the thing to do, but often is not accomplished properly. It simply means that a website should be constructed in such a way as to make the search engines promote it over and above the other thousands of websites that are promoting that particular set of keywords. Top SEO Brisbane has these challengers daily.
Since it is mathematically and realistically impossible for this to occur, there must be some sort of strategy that will cause your website to be noticed by your potential customers.
One key factor is to find out what people are really searching for on the internet search engines. There are several programs that can tell you this, and which will also tell you what the competition is for that keyword or keyword phrase. The ‘magic pill’ in this case is to choose a set of keywords that lots of people are searching for, but there are very few websites that supply the demand for those searches.
This narrows down your niche to a manageable task of ranking your site favorably. If your business is that of selling supplies and accessories for backyard fish ponds, there are thousands of keywords that would create subtopics from which you can build your site. So rule number one is to do your research and establish some really good niches that no one else is using, yet the traffic is there as evidenced by the searches for those keywords.
Secondly, you must deliver good content. Good content is simply delivering what the people who are doing the searches get what they are looking for. Give good descriptions and expand on the subject, giving out facts that you would find meaningful if you were looking for answers.
It sounds simple, and it really is, once you figure out these two steps, do your research, and put them properly together.